WebEfektiv creates the new website danone.ro, the company’s main website, which centralizes the entire communication of the Danone brand in Romania.
The new website represents the digital image of the company and communicates about Danone products, about the company’s history, the current vision and mission for the future, as well as about social involvement.
We got involved in this creative project and redesigned the entire communication and visual structure using the Danone visual identity at the group level. The website integrates a set of interactivity elements that helps the digital interraction and facilitates the workflow of Danone team. We created the website with a customized design, perfectly aligned with the visual guidelines of the Danone group. In creating the layout, we emphasized a clear structure, so that the Danone brand communicates coherently in all directions: vision, social campaigns, products, sub-brands, history.
For complete communication, the new Danone website presents, including on the front page, the newest sustainability and marketing campaigns, contests or brand-related news.
Animation made by WebEfektiv about the circular economy model, with an emphasis on recycling. The animated explainer video was created as part of the productions for the “Metal for the Future” awareness campaign.
Education in the field of sustainability and circular economy is one of the main objectives of the “Metal for the Future” campaign, therefore we created a set of motion graphics explaining the concept of circular economy.
This particular graphic animation explains the circular economy model, compared with the old and natural-resource-consuming linear model, shortly described as take-make-dispose.
Recycling closes the life cycle of a product, meaning that when a product becomes waste, the substances contained in the product can become raw material for a new product. This circular approach can help humanity consume a lot less natural resources.
The transition to the circular model is the solution to a sustainable future.
McNeil Repiquet is a French company with over 50 years of experience in the production of machine tools and machinery for the rubber industry. The visual productions we made for McNeil Repiquet include a series of 3D renderings for the industrial equipment that the French company produces. The industrial renderings made by WebEfektiv show machines from McNeil Repiquet production static and animated, in various angles, with chromatic unity that integrates into the brand identity.
The WebEfektiv agency creates the new Nutricia Romania website. Part of the Danone group, Nutricia is an international brand with 125 years of experience in specialized nutrition, with the main directions of development being innovation and the study of nutrients for a healthy diet for children, mothers or adult patients.
The webdesign production made by WebEfektiv offers a new approach to the communication of the Nutricia brand in Romania. It is about an up-to-date digital presence, consolidated through a personalized website, which communicates visually and textually coherently. The website includes sections that present and describe Nutricia’s products, services, history and social involvement.
Nutricia products are presented in direct connection with the recommended diet in the case of certain diseases, and Nutricia specialists can be contacted for additional explanations through interactivity elements made available in the framework of the new website.
Animated explanatory video for the presentation of the Great Gadges application developed by Stonikbyte. Great Gadgets is an application that offers a set of gadgets for Jira with the aim of helping in project management processes. Great Gadgets for Jira offers the possibility of tracking projects with the help of charts, graphs or infographics, extremely useful in the Agile system. Whether it’s about Scrum or Kanban projects, Great Gadges offers the possibility of optimizing the workflow and increasing productivity.
The explanatory film made by WebEfektiv presents in a visual, dynamic and efficient way the graphics offered by the Great Gadgets application and the advantages of using them.
McNeil Repiquet is a world-renowned manufacturer of equipment and machinery for the rubber and plastic industries. In its 125 years of experience, McNeil Repiquet has distinguished itself by the production of machine tools and machinery of the highest level, providing equipment at a global level for top companies in the rubber industry, such as Michelin and Continental.
The project carried out by WebEfektiv consisted in the creation of the McNeil Repiquet website, the central element in the company’s communication. We created a customized design to meet the needs of presenting products and services, with an emphasis on the visual exposure of the machines produced by McNeil Repiquet. We have integrated images and videos of product presentations, as well as the related technical specifications.
We presented the machine tools made by McNeil Repiquet using 3D renderings. Below, please find a brief visual presentation of the McNeil Repiquet website made by WebEfektiv:
A fleet management system is one of the advantages that modern technologies offers to the way a company can manage it’s drivers and fleet of vehicles. The US-based company Idrive is offering one of the most advanced systems of this type improoving a lot o aspects in the daily workflow of their clients and offering detailed reporting.
In order to efficient communicate the features of a complex system like this one, the most appropiate production is a graphic animation that, with the help of a voice-over, can offer information in a short and comprehensive manner.
We invite you to watch the 3D animation created by WebEfektiv for Idrive:
Video productions for product presentation offer multiple advantages: they are more visually attractive, better communicate product specifications, and modern technologies allow their integration into all digital communication environments.
We present to you some of the advertising videos made by WebEfektiv for the promotion of various Studio Casa household appliances: Barista Latte espresso machine, French Cuisine kitchen robot and HydraRain vacuum cleaner.
Studio Casa sells, in addition to its own products, various products from renowned brands such as De’Longhi, Ariete, Braun, Gorenje, Indesit, Philips. Thus, the need arose to provide business partners with various materials for the presentation of these products.
For an efficient and fast workflow, we created the Studio Casa digital library, with marketing materials of all types. The digital platform offers partners access, based on registration, to the brands that interest them. Each brand contains the products sold by Studio Casa, and for each product, photo, video, technical data sheets, presentation brochures and much more are available.
Moreover, for added accessibility, the files are uploaded to the digital library in various formats and sizes, so as to serve various needs. The Studio Casa digital marketing assets library also facilitates direct communication with advertising and production agencies. Moreover, it represents an effective tool for marketing and sales departments.
Web Effective video productions also include the creation of video materials for the presentation of how to use the various products.
Creating explainer videos for products is a good way to promote products. Furthermore, explainer video productions help engage customers by connecting with them even after they have already purchased the product.
The main advantage of this type of material is the possibility of a detailed description of the product, its particularities and the exemplification in a visual context of all the elements of the product and the accessories.
Producing explainer videos helps grow social media channels because it’s content that generates engagement by comments, questions and examples from customers’ own experiences. A community of product users is therefore developing and it will be easier in the future to expose new products. In addition, users become familiar with products more quickly and easily by being presented to them during operation.
Such video productions are suitable for household appliances, electronics, yard and garden appliances and much more.
For Studio Casa we made a series of such productions, for the vacuum cleaners and coffee machines on offer.